About us
Opinion is of Norwegian origin and is today the largest agency in Norway with 55 people and an annual revenue of 150+ mio. NOK.
Opinion was established in Denmark in February 2025.
Katrine Bruun Nielsen
Katrine has 20 years of experience within market research, both on the agency side and the customer side. The past 10 years she has worked globally with insights and analytics in VELUX, with a strong focus on effectiveness and impact. Katrine has strong experience in bringing numbers to life and implement changes based on insights. Katrine holds an Australian Bachelor of Business (major in Marketing) from La Trobe University and a Masters of Science in International Marketing and Management from CBS.
+45 27836630
Jesper Platz
Jesper has more than 25 years of experience within quantitative fieldwork and research, nationally and internationally. He has been managing director for Norstat Danmark for more than 13 years, and also run his own company DMA Research for 5 years. He is the Danish representative of the international market research association ESOMAR. He is educated in business administration and philosophy, HA(fil), and marketing management (HD) from CBS.
+45 51231990
Jeppe Decker Iversen
Jeppe has 15 years of experience in the market research and consulting industry. He specialises in qualitative analysis and has solid experience across all phases of qualitative projects — while also being well-versed in quantitative methods. With a Master's degree in Sociology from Aalborg University and further education in areas including UX and project management, Jeppe combines a strong methodological understanding with sharp business knowledge. He is passionate about creating deep insight into people and motivation — and translating that knowledge into recommendations that make a tangible impact on both strategy and customer experience.
+45 22203089
Lea Felsted Rasmussen
Lea has five years of experience in the communications industry, where she has worked on qualitative projects as a strategic advisor. During her time at an agency, Lea has built a broad understanding of various industries and has collected and translated insights for a diverse range of clients. She holds a Master’s degree in Rhetoric from Aarhus University and has completed an executive programme in Strategy & Insight.
+45 28728525
Helle Linette Platz
Helle has more than 25 years of experience in quantitative data collection and has worked with both CATI and CAWI surveys. She has expertise in the entire process—from scripting of questionnaires and ongoing follow-up on fieldwork, to the preparation of graphics, tables, and data files etc. For the past 15 years, she has been working as a Senior Project Manager on both ad hoc projects and tracking studies, both national and European.
+45 20145508