About us
Opinion is of Norwegian origin and is today the largest agency in Norway with 55 people and an annual revenue of 150+ mio. NOK.
Opinion was established in Denmark in February 2025.
Sanne Dalgaard Madsen
Sanne brings 20 years of national and international expertise in business development and innovation grounded in qualitative insights. Holding a master degree in ethnology from the University of Copenhagen, she is passionate about placing people's needs at the core of the development process. Her career spans roles as a management consultant and research professional, in addition to running her own consulting business for six years.
+45 42728492
Katrine Bruun Nielsen
Katrine has 20 years of experience within market research, both on the agency side and the customer side. The past 10 years she has worked globally with insights and analytics in VELUX, with a strong focus on effectiveness and impact. Katrine has strong experience in bringing numbers to life and implement changes based on insights. Katrine holds an Australian Bachelor of Business (major in Marketing) from La Trobe University and a Masters of Science in International Marketing and Management from CBS.
+45 27836630
Jesper Platz
Jesper has more than 25 years of experience within quantitative fieldwork and research, nationally and internationally. He has been managing director for Norstat Danmark for more than 13 years, and also run his own company DMA Research for 5 years. He is the Danish representative of the international market research association ESOMAR. He is educated in business administration and philosophy, HA(fil), and marketing management (HD) from CBS.
+45 51231990