Strategic positioning & Growth Mapping
Future market positioning & long-term differentiation
What is your business’ long-term goals?
Where do you envision your business in 3-5 years?
By analysing emerging trends, evolving customer needs, and competitive dynamics, we deliver insights that guide you in crafting a strategic position that ensures lasting differentiation and sustainable competitive edge.
We help you define where your business should be – not just tomorrow, but years from now.
EXAMPLE
PROBLEM
A successful Danish manufacturer of plant-based convenience meals is experiencing increased competition both internationally and locally.
Consequently, management want to ensure a continued strong and differentiated position in the market – also in 3-5 years.
SOLUTION
By combining qualitative and quantitative methods – including digital diary studies, in-depth interviews, and consumer surveys – with market trends, the competitive landscape is identified and analyzed.
Among other things, the analysis shows a growing demand for climate-friendly and locally sourced products, as well as greater transparency regarding the products’ CO2 footprint.
It is recommended that the company position itself going forward as “the most transparent and climate-friendly choice” in the market, through certifications and clear climate documentation on all products, storytelling about local ingredients and partnerships, and targeted marketing toward environmentally conscious consumers.
Growth opportunities
What unidentified growth opportunities exist? – In new markets, for new products, or by targeting new customer segments?
We identify untapped market opportunities, whether based on your existing products/services or by expanding into entirely new customer segments.
EXAMPLE
PROBLEM
A small Danish company specializing in roasting and selling high-quality coffee to cafés and retail stores has experienced steady growth. However, management now wants to explore untapped growth opportunities – either with existing products and customers or by expanding into new markets and segments – and has therefore initiates an analysis of growth opportunities.
SOLUTION
Through desk research, in-depth interviews and surveys, a comprehensive market analysis is conducted to identify untapped growth opportunities.
The study identifies potential avenues for growth, including expanding into international markets and reaching new customer segments. By integrating these opportunities into the company's strategic focus, management can actively drive future growth while maintaining a competitive edge.
Current market position & Mapping
How well do you understand your current market position – from both customer and competitor perspectives?
By mapping your market and identifying your competitive landscape we help you understand your current market position, which is vital to identify short- and long-term challenges for the business.
EXAMPLE
PROBLEM
A medium-sized Danish IT consultancy that delivers digital solutions and advice to both private and public clients is experiencing increased competition from both international players and smaller, specialized agencies and therefore wants to understand their current position to be able to prioritize their resources in the best possible way.
SOLUTION
By combining customer analysis, competitor analysis and market mapping, the company will get a clear picture of where they stand today, as well as identifying relevant areas of focus to strengthen and develop their position in both the short and long term.
In close collaboration with the relevant stakeholders in the company an overview of prioritized areas of efforts is prepared, together with specific action plans.
Segmentation
How well do you know your customers - are they homogenic or heterogenic and do you know what separates them and how to approach them?
Treating customers the same can limit growth. Different customers have different needs and behave differently.
Our segmentation analysis divides your market into distinct, actionable customers groups based on behaviour and needs. This helps you prioritize the most valuable segments, personalise your approach and maximize impact.
EXAMPLE
PROBLEM
A major international brand wanted to understand how many different customer segments they had and what characterized them, not just based on demographic variables but also psychographic variables, to be able to target both their product portfolio and marketing to the individual segments.
Furthermore, they also wanted to be able to better understand the behavior of the individual segments and what drove their decision-making process.
SOLUTION
Using correspondence and cluster analysis, five unique segments were identified, with size, specific characteristics and drivers, which made it possible to prioritize focus on the largest segments and adapt messages and products.
Furthermore, a segmentation key was developed and implemented in all other research, so that developments in the segments could be followed.